Connectiv HQ Send a brief

Sports partnerships · London

Build partnerships that create value.

We help brands, rights holders and talent create, sell and activate sports partnerships, from strategy and commercial structure through to negotiation and delivery.

About us

Both sides of the deal.

Connectiv HQ connects brands with the sports properties, media and talent that reach their audience, and helps rights holders turn their inventory into commercial partnerships.

Our team has sold and bought sponsorship from inside Cardiff City and Huddersfield Town, and at Better Collective, home of FUTBIN and HLTV. We know what makes a partnership deliver for the brand paying for it and for the property selling it.

BrandsFind the right property, at the right price, with rights you can activate.
Rights holdersPackage your assets and get in front of sponsors who fit.
TalentAthletes and creators matched with brand partners.

Media partners

Sports media inventory we work with today, across football and cricket audiences worldwide.

  • Footballco
    Global sports media
  • Goal.com
    Global football media
  • 433
    Football creator network
  • Score90
    Global football media
  • Cricket World
    Cricket media
  • Just Cricket
    Just Cricket

Where our team has worked

Commercial roles inside professional football clubs and a global sports media group.

  • Cardiff City FC
    Cardiff City Football Club
  • Huddersfield Town AFC
    Huddersfield Town AFC
  • Better Collective
    Sports media group
  • FUTBIN
    Better Collective brand
  • HLTV
    Better Collective brand

What we offer

Media, sponsorship and partnerships under one team.

Use us for one part of the process, or bring us in from strategy through to execution.

For brands

Media buying

Reach sports and esports fans across our network of global sports and esports media sites, with placements planned around your audience and budget.

  • Banner and video advertising
  • Social media promotion
  • Global sports and esports sites
Discuss media buying →
For brands

Sponsorship sourcing

From team partnerships and event sponsorships to athlete endorsements, we build a shortlist around your objectives, markets and budget, then make the introductions.

  • Opportunity sourcing
  • Partner assessment
  • Introductions and negotiation
Find opportunities →
For rights holders

Sponsor sales

Teams, athletes, leagues, events and esports organisations: we package your rights, find suitable sponsors and move conversations through to agreement.

  • Commercial packaging
  • Sponsor targeting
  • Outreach and deal negotiation
Find sponsors →
Both sides

Commercial partnerships

Partnership proposition, partner search, negotiation and relationship management, built around value for both parties.

  • Partner sourcing
  • Commercial structure
  • Rights and deliverables
Discuss this service →
Both sides

Sponsorship consulting

Independent advice for brands and rights holders weighing up sponsorship opportunities, portfolios and investments, before you commit.

  • Opportunity assessment
  • Sponsorship portfolio review
  • Executive decision support
Discuss this service →

Where your brand can sit.

The rights we buy, sell and structure every day, across matchday, broadcast, digital and talent.

KitFront of shirtThe headline asset, plus sleeve, back-of-shirt and training wear.
StadiumLED perimeterPitchside minutes seen in the ground and on broadcast.
PropertyNaming rightsStadiums, stands, competitions, events and academies.
StatusOfficial partnerCategory exclusivity with IP, marks and imagery to activate.
DigitalDisplay and videoBanner and pre-roll across sports and esports media sites.
SocialBranded contentClub, publisher and creator channels with built-in reach.
TalentAmbassadorsAthletes, pundits, streamers and pro players.
MatchdayHospitalityBoxes, experiences and on-the-day activation space.

How we work

Three steps from brief to signed partnership.

  1. 01

    Define the brief

    We establish what you want to achieve, who you want to reach and what you have to invest or offer.

  2. 02

    Find the right partners

    We research suitable partners, make introductions and build proposals around a clear commercial fit.

  3. 03

    Agree the partnership

    We support the negotiation and pin down rights, responsibilities and deliverables, so both sides know exactly what the agreement includes.

Across sport and culture

Where partnerships happen.

We place your brand, property or talent in the right sport, in front of the right audience.

  • Football
  • Cricket
  • Basketball
  • Motorsport
  • Combat sports
  • Tennis
  • Golf
  • Esports and gaming
  • Creators
  • Events
  • Sports media
  • Emerging sports

Contact us

Where brands meet sport.

Looking for an opportunity to sponsor, or a brand to sponsor you? Send us your objective, market and timeline and we will come back to you by email.

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